I was at my nieghbourhood small business expo on the weekend and it prompted me to blog about getting more leads and sales through Google searches. Most small businesses aren’t doing this at all.
Although google sells advertisements, the best way to get clicks is by ranking high in the “organic” (non-paid) search listings. This is because people generally want to rely on the masses ranking your website rather than your advertising budget.
This is called “Search Engine Optimization” or SEO for short. It’s not that hard to do, if you know what to do and have an idea of what your potential customers are looking for from your business.
So what do I know about SEO? Enough to dominate a few keyword phrases like “adam gant league” or “EZtrader.com review” or “pay to switch mortgage”. Try it out in Google and you’ll see yourleverage.com at the top of all these results. It’s funny, my YouTube videos of League have more views than the actual League videos about the properties they develop! It all stems back to good SEO and keyword marketing.
How do you do this? Well, there are a variety of ways which take a while to explain and a little effort to implement. I can do a series on it if you guys want (let me know). Alternatively, you too could learn from the same marketing gurus and centa-millionaires I learn from, and become a master in your business (that would mean teaching you to fish, hearing it from the horse’s mouth, etc.). We already have a growing network of business ninjas we’re mentoring doing just that, don’t be left out in the cold!



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